Technology

The strength of lorem ipsum is its weakness: it doesn’t communicate.
Blog, Technology

The strength of lorem ipsum is its weakness: it doesn’t communicate.

Among design professionals, there's a bit of controversy surrounding the filler text. Controversy, as in Death to Lorem Ipsum. The strength of lorem ipsum is its weakness: it doesn't communicate. To some, designing a website around placeholder text is unacceptable, akin to sewing a custom suit without taking measurements. Kristina Halvorson notes: “I’ve heard the argument that “lorem ipsum” is effective in wireframing or design because it helps people focus on the actual layout, or color scheme, or whatever. What kills me here is that we’re talking about creating a user experience that will (whether we like it or not) be DRIVEN by words. The entire structure of the page or app flow is FOR THE WORDS.” Lorem ipsum is so ubiquitous because it is so versatile. Select how many pa...
McClintock’s 15th century claims and suggests that
Education, Focus, Technology

McClintock’s 15th century claims and suggests that

As an alternative theory, (and because Latin scholars do this sort of thing) someone tracked down a 1914 Latin edition of De Finibus which challenges McClintock's 15th century claims and suggests that the dawn of lorem ipsum was as recent as the 20th century. The 1914 Loeb Classical Library Edition ran out of room on page 34 for the Latin phrase “dolorem ipsum” (sorrow in itself). Thus, the truncated phrase leaves one page dangling with “do-”, while another begins with the now ubiquitous “lorem ipsum”. Whether a medieval typesetter chose to garble a well-known (but non-Biblical—that would have been sacrilegious) text, or whether a quirk in the 1914 Loeb Edition inspired a graphic designer, it's admittedly an odd way for Cicero to sail into the 21st century. ...
how did the classical Latin become so incoherent?
Technology, Travel

how did the classical Latin become so incoherent?

So how did the classical Latin become so incoherent? According to McClintock, a 15th century typesetter likely scrambled part of Cicero's De Finibus in order to provide placeholder text to mockup various fonts for a type specimen book. It's difficult to find examples of lorem ipsum in use before Letraset made it popular as a dummy text in the 1960s, although McClintock says he remembers coming across the lorem ipsum passage in a book of old metal type samples. So far he hasn't relocated where he once saw the passage, but the popularity of Cicero in the 15th century supports the theory that the filler text has been used for centuries. And anyways, as Cecil Adams reasoned, “[Do you really] think graphic arts supply houses were hiring classics scholar...
Richard McClintock, a Latin scholar from Hampden-Sydney College
Education, Focus, Technology

Richard McClintock, a Latin scholar from Hampden-Sydney College

Until recently, the prevailing view assumed lorem ipsum was born as a nonsense text. “It's not Latin, though it looks like it, and it actually says nothing,” Before & After magazine answered a curious reader, “Its ‘words’ loosely approximate the frequency with which letters occur in English, which is why at a glance it looks pretty real.” As Cicero would put it, “Um, not so fast.” The placeholder text, beginning with the line “Lorem ipsum dolor sit amet, consectetur adipiscing elit”, looks like Latin because in its youth, centuries ago, it was Latin. Richard McClintock, a Latin scholar from Hampden-Sydney College, is credited with discovering the source behind the ubiquitous filler text. In seeing a sample of lorem ipsum, his inter...
The purpose of lorem ipsum is to create a natural
Blog, Focus, Technology

The purpose of lorem ipsum is to create a natural

The purpose of lorem ipsum is to create a natural looking block of text (sentence, paragraph, page, etc.) that doesn't distract from the layout. A practice not without controversy, laying out pages with meaningless filler text can be very useful when the focus is meant to be on design, not content. The passage experienced a surge in popularity during the 1960s when Letraset used it on their dry-transfer sheets, and again during the 90s as desktop publishers bundled the text with their software. Today it's seen all around the web; on templates, websites, and stock designs. Use our generator to get your own, or read on for the authoritative history of lorem ipsum. The purpose of lorem ipsum is to create a natural looking block of text (sentence, paragraph, page, etc.) that doesn't dis...