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The passage experienced a surge in popularity during
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The passage experienced a surge in popularity during

Lorem ipsum, or lipsum as it is sometimes known, is dummy text used in laying out print, graphic or web designs. The passage is attributed to an unknown typesetter in the 15th century who is thought to have scrambled parts of Cicero's De Finibus Bonorum et Malorum for use in a type specimen book. It usually begins with: “Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.” The purpose of lorem ipsum is to create a natural looking block of text (sentence, paragraph, page, etc.) that doesn't distract from the layout. A practice not without controversy, laying out pages with meaningless filler text can be very useful when the focus is meant to be on design, not content. The pas...
The strength of lorem ipsum is its weakness: it doesn’t communicate.
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The strength of lorem ipsum is its weakness: it doesn’t communicate.

Among design professionals, there's a bit of controversy surrounding the filler text. Controversy, as in Death to Lorem Ipsum. The strength of lorem ipsum is its weakness: it doesn't communicate. To some, designing a website around placeholder text is unacceptable, akin to sewing a custom suit without taking measurements. Kristina Halvorson notes: “I’ve heard the argument that “lorem ipsum” is effective in wireframing or design because it helps people focus on the actual layout, or color scheme, or whatever. What kills me here is that we’re talking about creating a user experience that will (whether we like it or not) be DRIVEN by words. The entire structure of the page or app flow is FOR THE WORDS.” Lorem ipsum is so ubiquitous because it is so versatile. Select how many pa...
The French lettering company Letraset manufactured a set
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The French lettering company Letraset manufactured a set

The decade that brought us Star Trek and Doctor Who also resurrected Cicero—or at least what used to be Cicero—in an attempt to make the days before computerized design a little less painstaking. The French lettering company Letraset manufactured a set of dry-transfer sheets which included the lorem ipsum filler text in a variety of fonts, sizes, and layouts. These sheets of lettering could be rubbed on anywhere and were quickly adopted by graphic artists, printers, architects, and advertisers for their professional look and ease of use. Aldus Corporation, which later merged with Adobe Systems, ushered lorem ipsum into the information age with its desktop publishing software Aldus PageMaker. The program came bundled with lorem ipsum dummy text for laying out page...
Don’t bother typing “lorem ipsum” into Google translate
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Don’t bother typing “lorem ipsum” into Google translate

Don't bother typing “lorem ipsum” into Google translate. If you already tried, you may have gotten anything from "NATO" to "China", depending on how you capitalized the letters. The bizarre translation was fodder for conspiracy theories, but Google has since updated its “lorem ipsum” translation to, boringly enough, “lorem ipsum”. One brave soul did take a stab at translating the almost-not-quite-Latin. According to The Guardian, Jaspreet Singh Boparai undertook the challenge with the goal of making the text “precisely as incoherent in English as it is in Latin - and to make it incoherent in the same way”. As a result, “the Greek 'eu' in Latin became the French 'bien' [...] and the '-ing' ending in 'lorem ipsum' seemed best rendered by an '-iendum' in English.” Here is the classic l...
The purpose of lorem ipsum is to create a natural
Blog, Focus, Technology

The purpose of lorem ipsum is to create a natural

The purpose of lorem ipsum is to create a natural looking block of text (sentence, paragraph, page, etc.) that doesn't distract from the layout. A practice not without controversy, laying out pages with meaningless filler text can be very useful when the focus is meant to be on design, not content. The passage experienced a surge in popularity during the 1960s when Letraset used it on their dry-transfer sheets, and again during the 90s as desktop publishers bundled the text with their software. Today it's seen all around the web; on templates, websites, and stock designs. Use our generator to get your own, or read on for the authoritative history of lorem ipsum. The purpose of lorem ipsum is to create a natural looking block of text (sentence, paragraph, page, etc.) that doesn't dis...